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In the Lions’ Den: Command Control gives cybersecurity startups the big stage

August 31, 2018

Command Control Startup Program

  • Pitch competition and exhibition area specifically for young companies
  • Jury with Nicolas Heyer, Jose Monteagudo (Cyber Startup Observatory), Rob Norris (Fujitsu) and Dr. Markus Dirr (Messe München)

Command Control, the new cybersecurity summit organized by Messe München for decision-makers (September 20 to 22), is running a Startup Program to offer a specific platform for young companies from the security sector. The highlight of the initiative is the Lions’ Den at the end of first day of the event in which startups can present in front of a jury.

“The threat landscape for companies and consumers is constantly changing and therefore continuously requires new security solutions. Unlike almost every other sector, cybersecurity therefore offers long-term prospects of success for young companies,” says Katharina Keupp, Project Manager for Command Control. “Good ideas are one thing—but founders can only be successful when decision-makers, investors and other leading thinkers from the sector also find out about them. We are offering them a fantastic opportunity for this with our Program and the Lions' Den.” Participating startups to date include alyne, Analytical Semantics AG, asvin, Conatix, crashtest, ecomply, Finally Safe, IT-Seal and SCADAfence.

High-caliber jury
In the Lions' Den the security start-ups have the opportunity on September 20 (17.00) to present their business models in an entertaining way to a relevant audience. The young entrepreneurs must convince the high-caliber jury in order to win the competition.

The “Lions” at Command Control are Nicolas Heyer, Jose Monteagudo, publisher of the Initiative Cyber Startup Observatory, Rob Norris, VP Head of Enterprise & Cyber Security EMEIA at Fujitsu and Dr. Markus Dirr, Chief Digital Officer at Messe München. Jose Monteguado explains the principle behind the Lions’ Den: “The pitch must clearly highlight what the product can do and what its benefits are for the target group. The founders should also explain how market penetration and growth could be achieved.”

The Startup Program at Command Control is supported by Fujitsu and the Cyber Startup Observatory, an initiative for bringing security-startups and decision-makers together. The winner of the Lion’s Den also wins a TrustedTargeting campaign. TrustedTargeting is a performance monitoring technology developed by Messe München Digital Solutions which enables companies to access different B2B target groups.

Own exhibition area for startups
In addition to the Lions’ Den, the Startup Area also incorporates an exhibition area at the event specifically designated for young companies. Command Control is also offering 1-to-1 matchmaking where startups and relevant decision-makers can be brought together in a targeted way. Interested companies can contact Bojana Dorzi ( / 089 949-21542) at Messe München.

Detailed information about the Startup Program at Command Control can be found at