Hotspot of the real estate industry
Whether as exhibitors or visitors—the number of EXPO REAL’s participants from the international property industry is once again high. A main focus of the fair is the subject of innovation, which is centered on the newly opened Hall NOVA3. The overall conference program again reflects current trends and challenges—from Brexit to interest rate policy to the necessity of affordable housing.
“We are once again seeing a slight increase in exhibitors with 2,127 currently registered and we will thus attain a new record participation. The number of pre-registrations by visitors is also shaping up well”, says Klaus Dittrich, Chairman & CEO of Messe München. The EXPO REAL barometer of opinion, a survey of 1,880 property professionals, paints a picture that’s consistent with this: “79 percent of respondents expect a rather good result for their companies in 2019, 14 percent even anticipate a record year.”
A platform with great drawing power
Exhibitors are asking about more space—and there are many companies presenting at EXPO REAL for the first time including Aldi Süd, Exporo, Knotel, Medici Living Digital Services, Orascom Development, Orpea, Terragon and WeWork. Here for the first time too are the cities of Porto and Copenhagen as well as the Malta Property Foundation. Numerous country stands round off the picture. Represented again are Luxembourg, Holland Metropol, Holland Property Plaza, Club France, UK & Partner, Suisse Circle, Austria, Europa’s Mitte and the North American Meeting Point. Likewise established here but with a big increase in space once more are the joint stands from Bulgaria and Romania.
Focus on innovation in NOVA3
The great demand for space has led EXPO REAL to open a further hall—A3. “The subject of innovation has developed into a mainstay of the fair. So with Hall NOVA3, we now have a central point of contact for exhibitors and visitors alike”, explains Klaus Dittrich. “Start-ups, grown-ups and innovation-minded companies can network here and it has its own conference program as well.” The topics range from unicorns in the real estate industry to rapid urbanization in China through to the question of ‘How to lose all your money, go bankrupt and come back a star’. Among the top speakers are Morten Lund of Poshtel International, Duke Long from The Duke Long Agency, Hongqi Guo of Yitong VI Design and Markus Lehnert from Marriott International.
The overall conference program of EXPO REAL has more than 400 experts and plenty of highlights to offer. Here is a top selection: