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Manufacturers committed to ABC-Salon in Munich

July 17, 2013

- Considerably more exhibitors at summer edition than last year
- Munich the perfect place for serving the Southern German market

ABC-Salon in Munich is establishing itself as the second most important trade fair for evening, bridal and cocktail fashion in Southern Germany: 22 leading manufacturers – considerably more than at the summer edition in 2012 (17) – presented their latest collections in the Atrium of the MOC Veranstaltungscenter München on July 14 and 15, 2013.

"Munich is getting stronger," confirms Uli Wendel from Kleemeier: "ABC-Salon is turning out to be a sort of counterpart to Düsseldorf. Munich gives us the proximity we need to serve our customers in Southern Germany, Austria and Switzerland." Jan Brinkman from Tres Chic was just as positive in his assessment of having participated in the fair: "We serve our regular customers from Munich – and this year we acquired some new customers, as well".

Leading manufacturers of evening, bridal and cocktail fashion rely on the quiet working atmosphere at the MOC and Munich's location in the heart of a region with some of the strongest purchasing power in Europe, which allows them to reach all of central and southern Germany as well as Austria and Switzerland. Conversely, unlike large-scale industry shows, the MOC gives specialty dealers a chance to view the new collections and place their orders in peace and quiet.

The next edition of ABC-Salon will be at the MOC Veranstaltungscenter München from February 23 – 24, 2014. Information about the event is available at